About
A boutique studio for the fourth trimester.
We exist to make the first weeks of motherhood softer, slower, and more supported — for the mother, the baby, and the whole family.
Our founder
A quiet calling.
Alicia founded Purely Postpartum after years of caring for newborns in private homes across Central Florida. What began as a love for tiny hands and quiet nights became a calling: to give new mothers the rest, dignity, and emotional support so often missing from postpartum.
Her care is unhurried, intuitive, and deeply respectful of each family's rhythm. She is trusted by families in Windermere, Celebration, Davenport, and beyond — many of whom came to her in their hardest weeks and now consider her part of their story.
Our philosophy
Care for the mother, not only the baby.
We believe postpartum is sacred. That a mother deserves to be fed, rested, and emotionally held. That a newborn deserves a calm nervous system around them. And that no family should walk this season alone.
Why this work matters
For the mothers no one is checking on.
In a culture that celebrates the baby and forgets the mother, we are here to do both. We protect your sleep, your healing, and your sense of self.
For first-time mothers without a village nearby, for families who have relocated to Central Florida, and for mothers recovering from difficult births — our care is a steady hand in a season that can feel anything but steady.
